You may be painfully aware of what disjointed data can do to a marketing initiative. If you’re in a company of any size at all, you’re probably struggling with integrating multiple databases housed in different locations throughout the enterprise.


CEO and Founder of Fjuri, helping brands tap into data in a more powerful way. Former Microsoft CMO. Marketing maverick and brand innovator. Marketing is in a transitional era. New technologies have changed so much about how marketers work — from the ...


Every new marketing delivery system — such as TV, websites, social media, or mobile — starts off with a single approach. In the early days of web or mobile, for instance, marketers would contemplate if they had “a web strategy” or “a mobile ...


Creating a lasting relationship with a customer can be challenging. Advocacy marketing emphasizes this long haul relationship and is effective at building loyalty and bringing in leads. How do you get someone to go the extra mile for you though? What can ...


Content marketing has become a top priority for brands and marketers across the world, but that doesn’t mean that everyone is doing it right or that we have even begun to reach the potential of what can be achieved via a good content marketing strategy.


You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. The first quarter of 2018 has passed without extraordinary stories of success from entrepreneurs (or much weren’t covered in the news), but tech giants -Facebook ...


Rather than collecting detailed project specs at the beginning of an initiative and developing exactly what the specs require, developers are starting out with a framework or sketch of the project specs, and then adjusting their approach as they learn more ...


Hoax marketing is basically pranking an audience with something humorous in hopes that the prank goes viral. If you want some examples, just remember the brand commercials you may have seen this past April. According to Statistic Brain, 89 million people ...


(Reuters) - Everton boss Sam Allardyce said a survey sent to supporters asking them to rate his performance from zero to 10 was “a marketing slip-up” and he has received an apology from club chairman Bill Kenwright. The survey was sent earlier this ...


Everton boss Sam Allardyce says a survey sent to fans asking them to rate his performance on a scale of zero to 10 was "a marketing slip-up". The survey was part of an exercise with a fan panel designed to discover how connected they feel to the club.


Everton boss Sam Allardyce says a survey sent to fans asking them to rate his performance on a scale of zero to 10 was "a marketing slip-up"@ The survey was part of an exercise with a fan panel designed to discover how connected they feel to the club@

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